The Writer And His Audience

  • 17 Nov 2021 09:05
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The Writer And His Audience

Writing is a skill that you must learn quickly. Not everyone will like your writing. Some people will not be impressed by the ideas you have or the creativity that comes out of your pen. This isn't because your writing is bad or you are inferior. This is far from reality.

It doesn't matter how well-known or famous an author/writer is. Not everyone will love his/her literary work. For example, back in school, people enjoyed the romantic scribblings by Danielle Steele but there were others who thought her work was overhyped and tedious. The same thing happened with John Grisham. While some of their course mates and other readers enjoyed the suspense, others chose a light-hearted, fun read. Her work, despite the respect she has earned on the international literary scene in Africa and elsewhere, is not well-received by everyone.

Truth is, like all things in life, each piece of writing and every piece of art has a purpose and an audience. This is the beauty of diversity. It's also a fact that, no matter how many written works flood the literary space there will always be someone who is interested in reading them. Even if several books are written on the same subject, the tone of one writer may be more appealing to one reader than another.

Instead of focusing on the fact that people who you want to impress and influence don't gravitate to your writing, it's important to identify your target audience as a writer, and then use your gifts to their advantage.

So how do you accomplish this? Here are some ideas to help you get started.

  1. Identify your core messaging and writing genre. Your core message is simply the main theme of your work, and the overall purpose and goal of your writing. You could choose from business, spirituality, romance, suspense or motivation. Writers should first determine the message they wish to convey and then get to work writing it.

  2. Identify your particular reader: After you have identified your core message you can now seek out the audience that needs the piece of writing you are creating. For example, a book about breastfeeding would target pregnant and nursing mothers because they have greater need for the information than their non-married counterparts. Look for people with the same demography as you, in terms of age, profession, and so forth.

  3. Find out where your audience hangs out. Whether they are online or offline, it makes it easier for you to get in touch with them and put your work in front of their eyes. The internet has made it easy to find most of your readers online. However, it is important to identify where they might be found online. It is not enough to know that your followers are on Facebook, Instagram, or Twitter. You should also map out the likely networks and groups formed on these platforms as these are intimate spaces where people with similar interests and passions will be able to meet.

  4. Find the influential people in that space. Now that you have identified the hangouts and groups your audience frequents, it is time to find the influencers within that space. Pay attention to the people who are trusted by others and have greater engagement and impact. Learn about the books and topics that are most debated, and what issues are of greatest concern to you. This will help you to target your audience with your writing.

  5. Develop and leverage relationships with these influential people: Once you have identified the influencers where your target audience congregates, establish a rapport with them. Then leverage this relationship to promote and increase your writing's influence. You can do this through mentoring or partnerships.

So, there! There you have it. These are your tips. Don't worry about people who don't like you as a writer. Instead, spend time finding those who will benefit from your message.

After all, you weren't sent to everyone.

Do you think there are other ways to reach your target audience? Please let us know in our comments section.


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Jullie Williams By, Jullie Williams
Jullie Williams
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